News: Ryanair protests Dusseldorf ad ban

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Flights > News > # 208 (09/03/2005)

Low fare airline Ryanair today protested against the City of Dusseldorf for blocking Ryanair advertising in the city. The adverts showcased the airline’s low fares to and from Airport Weeze, a rival to the long-established Dusseldorf International.


 


In a statement released this morning, Ryanair Chief Executive Michael O’Leary said: “The Lord Mayor’s Office’s recent attempts to block Ryanair advertising came to light when our media buyers in Dusseldorf were informed that the city office had threatened their business unless these ads were removed.


 


“Despite an attempted U-turn at the weekend by the Lord Mayor’s Office, claiming that their statements had been made “in error”, Ryanair received a further request on Monday 7 February requesting that we withdraw our advertisement orders for fear of recrimination from the city offices.”


 


The statement continued: “The Lord Mayor’s Office clearly has a conflict of interest as Lord Mayor Joachim Erwin is also a member of the Board of Dusseldorf International Airport and is misusing his office to block competition from Ryanair at Airport Weeze. In so doing he is:


 


1) Denying freedom of speech;


2) Denying the residents of Dusseldorf a low fare alternative;


3) Stifling tourism and job creation by blocking Airport Weeze and Ryanair competition.


 


“In 2005 Ryanair will:


 


1) Carry 700,000 passengers through Airport Weeze;


2) Sustain 700 new jobs in the Dusseldorf area;


3) Bring savings of £807M over fares of high fare airlines.”


 


Mr. O’Leary concluded: “The Mayor’s Office should be supporting free speech, consumer choice, competition and job creation; not blocking them.”


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