News: Easyjet in trouble over misleading ad
Flights > News > # 1714 (07/03/2008)
No-frills airline Easyjet has been slammed by advertising watchdogs over an advert that promised to "double the difference" if passengers found cheaper flights.
The Advertising Standards Agency said the ads broke rules on truthfulness, guarantees and substantiation.
The adverts stated: "Book by Friday and if you find it cheaper elsewhere we'll refund double the difference."
But the deal was only available on flights leaving within an hour of Easyjet services, out of the same airport and to the same destination as their flights.
The ASA has said Easyjet cannot re-use the adverts, which appeared on the internet and in newspapers during summer 2007.
The Luton-based carrier said the terms and conditions were stated on each advertisement and were not misleading.
However, the ASA ruled: "While the design and layout of the ads gave the impression the double the difference refund was easy to obtain, the very restricting terms and conditions suggested it was not.
"We also noted Easyjet had not sent sufficient evidence to show customers had been able to take up the offer. We therefore concluded the ads were misleading."
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