News: Ryanair faces OFT probe over misleading adverts
Flights > News > # 1744 (09/04/2008)
Ryanair is to be investigated by the Office of Fair Trading after a string of complaints by the Advertising Standards Authority (ASA).
The ASA which has found Ryanair in breach of rules seven times in two years.
It said exaggerated claims about flight availability at advertised prices, and prices that omitted taxes and charges had misled consumers.
Ryanair said the authority's rulings against it had been “unfair, biased and untrue”.
The ASA’s director general, Christopher Graham, said formal referrals to the OFT were rare. He added: “We would prefer to work with advertisers within the self-regulatory system rather than call in a statutory body, but Ryanair's approach has left us with no option.”
Mr Graham said Ryanair had been given every opportunity to “put its house in order and ensure that its advertising adheres to the codes”.
“Instead, they have continued to mislead consumers and denigrate competitors,” he said.
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