News: Easyjet in hot water over Easter offer

Flights > News > # 1756 (16/04/2008)

No-frills airline Easyjet broke advertising rules by increasing fares after an advertising a 25% discount on its routes, a watchdog said.
The Advertising Standards Authority (ASA) ruled some passengers would have paid more for a seat than before the deal was introduced.
Easyjet stated "Early Easter Sale - up to 25% off" on all seats on every route from 14 March to 30 June, but high levels of demand resulted in some fares being increased.
The ASA acknowledged Easyjet offered discounts of up to 25% on every seat and on every day of the promotion.
It also said the airline followed the rules by offering the maximum discount of 25% on 10% of all seats.
However when demand increased some fares, some customers would have been better off buying their tickets before the promotion began.
Easyjet said seats would usually begin at their lowest price, which would then slowly rise as the departure date approached. The airline added that all customers who bought tickets during the promotion had their price discounted.

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