News: Alitalia launch advertising campaign in final bid to find buyer
Flights > News > # 1901 (23/09/2008)
Desperate Italian national airline Alitalia has placed adverts in four newspapers in a bid to tempt buyers for the bankrupt carrier.
Administrator Augusto Fantozzi invited "whoever" might be able to guarantee the medium term continuity of Alitalia.
Italian newspapers Corriere della Sera, il Sole-24 Ore and la Repubblica, as well as the UK's Financial Times carried the adverts.
The move comes after attempts to negotiate a deal with Italian consortium CAI collapsed last week, when unions, who were unhappy at plans to cut 3,000 jobs, opposed the move.
Alitalia is reported to be losing more than €2 million (£1.58 million) every day.
Any possible buyers have to express their interest in the airline by September 30, but Mr Fantozzi is not hopeful.
He said: "There are no prospects for a rescue in reasonable time".
On Monday Italy's civil aviation authority ENAC said it would withdraw Alitalia's operating licence this week if the firm failed to set out a cost-cutting plan.
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